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42 free SEO & AI-search tools

Quick, free tools for keywords, technical SEO, content and AI search. No signup required — when you want the full graded strategy, run a free SEO + AI Search audit.

Keywords & SERP

Keyword checker

Check search volume, difficulty and intent for any keyword.

Keyword suggestions

Generate related and long-tail keyword ideas.

Keyword clustering tool

Cluster a keyword list into topic groups.

Google rank checker

See where a domain ranks for a keyword.

SERP snippet preview

Preview how your title and description show in Google.

People Also Ask finder

Pull the questions Google surfaces for a query.

Share of voice calculator

Estimate your visibility share against competitors.

Keyword intent checker

Sort keywords into the 5-stage buying ladder, from emergency to informational.

Technical & on-page

On-page SEO scorer

Score a page's on-page SEO in seconds.

On-page meta checker

Inspect a page's title, meta, headings, canonical and status.

Website speed test

Measure load performance for any URL.

Mobile-friendly test

Check whether a page renders well on mobile.

Schema validator

Validate JSON-LD structured data on a page.

Robots.txt tester

Check what your robots.txt allows and blocks.

Robots.txt generator

Build a correct robots.txt file.

Sitemap checker

Fetch and inspect a site's XML sitemap.

Redirect checker

Trace a URL's redirect chain and status codes.

Hreflang validator

Check hreflang tags for international SEO.

Content & AI

Meta description generator

Generate SEO-ready titles and descriptions.

Meta tag generator

Build the full set of meta tags for a page.

AI content writer

Draft SEO content from a topic or keyword.

Text rewriter

Rewrite copy while keeping the meaning.

Content idea generator

Get content ideas around a topic.

Word counter

Count words and characters, and see your most-used keywords and phrases.

Location page generator

Write a full local landing page for one service in one city.

AI search (GEO)

Answer engine optimization tool

Score how ready a page is to be cited by AI search.

AI query fan-out simulator

See the sub-questions an AI assistant would ask.

llms.txt generator

Build the llms.txt file that tells AI crawlers what your business does.

Local & competitor

Local rank grid

Visualise local rankings across a geo grid.

SEO competitor analysis

Compare a domain against its organic rivals.

Website traffic checker

Estimate a website's organic traffic.

Domain & utilities

DNS lookup

Look up a domain's DNS records.

WHOIS lookup

Check a domain's registration details.

Domain age checker

Find a domain's age and expiry.

IP lookup

Geolocate and inspect an IP address.

Hosting checker

Identify where a site is hosted.

CMS detector

Detect the CMS and tech behind a site.

Subdomain finder

Discover a domain's subdomains.

UTM builder

Build tagged campaign URLs.

Password generator

Generate strong random passwords.

SEO ROI calculator

Model the ROI of an SEO investment.

Conversion rate calculator

Calculate conversion rate and lift.

Ready for the whole picture?

These tools each answer one question. A free SEO + AI Search audit grades your whole site and hands you a prioritised plan.

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