This conversion rate calculator divides your conversions by your visitors and shows the result as a percentage, to two decimal places. Type how many people visited and how many converted, whether that means bought, signed up or called. Add what one conversion is worth and it also shows the estimated revenue. It works as you type, runs in your browser and needs no signup.
How to use the conversion rate calculator
- 1Type the number of visitors into Visitors. Use plain digits: 1000, not 1,000.
- 2Type the number who converted into Conversions.
- 3Read Conversion rate. It updates on every keystroke.
- 4For revenue, type what one conversion is worth into Value each (optional), without a currency sign. Estimated revenue appears beside the rate.
- 5Change one number at a time to see what a few more sales, or a few more visitors, would do.
When to use it
- Your analytics shows visits and orders, and you want the rate in one number.
- You are comparing two landing pages, two ads or two months and need the same measure for each.
- You want to see what lifting your rate by half a point would be worth in sales.
- A client or your boss asked how the site is converting and you want the sum done right.
Worked examples
A month of shop traffic
The numbers the calculator starts with, plus a value per sale.
- Visitors
- 1000
- Conversions
- 25
- Value each (optional)
- 40
- Conversion rate
- 2.50%
- Estimated revenue
- 1,000
25 sales from 1,000 visits is 2.50%, and at 40 a sale that is 1,000 in revenue. The revenue figure has no currency sign because the calculator uses whatever currency you typed the value in. Five more sales from the same traffic would lift the rate to 3.00% and the revenue to 1,200.
39 conversions from 1,800 clicks
A question from page one of Google, worked through the calculator with Value each left empty.
- Visitors
- 1800
- Conversions
- 39
- Conversion rate
- 2.17%
39 divided by 1,800 is 0.02167, shown as 2.17%. With Value each empty, the revenue box stays hidden.
The conversion rate formula
Conversion rate = conversions / visitors x 100. Estimated revenue = conversions x value each. Pick one meaning of visitor and stick to it: sessions, users or ad clicks give different rates for the same sales.
Made by SearchBlueprint
This calculator is free with no signup. SearchBlueprint, who make it, sell SEO planning: a plan that maps the searches your customers type to the page that should answer each one, so more of your visitors arrive ready to buy.
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