Do I need an account to read the lessons?

No. All 111 lessons are public pages: no signup, no email, no paywall, and no lesson held back for a paid plan.

Which track should I start with?

SEO and AI Search. It holds the mechanics the other three assume, and each of them refers back to it rather than repeating it. If you already know how crawling, indexing and search intent work, open the track that matches the site in front of you.

What does carrying an action mean?

Every lesson carries a Do this now block: one step to take on your own site. All 111 carry exactly one, 102 name a free tool, and 101 link it from inside the block.

What happens to the lessons I mark as read?

They are written to that browser's local storage and nowhere else. Nothing reaches a server, so progress follows the browser rather than you: another device, a private window, or cleared site data each start again at zero, and we cannot restore it because we never held it.

Is any of this kept current?

Every lesson carries the date it was last reviewed, shown under its title, and the most recent review across the four tracks is 2026-08-22. Lessons explain the mechanism before the tactic for the same reason: a change in how Google or an assistant behaves then costs a paragraph rather than a rewrite.

How long is the whole thing?

111 lessons in 36 chapters, about 555 minutes of reading and roughly 121,000 words, counted from the lesson files at 220 words a minute.

The lessons and the free tools are how most people find SearchBlueprint, and some of the people who read them go on to run a paid audit. The curriculum does not change either way, and nothing in it is gated.

The free curriculum for SEO and AI search.

How Google and AI assistants decide who shows up, and what to do about it. Every lesson carries one action, usually on a free tool.

111 lessons36 chapters~555 minutesFree, no signup

Read How Google ranks a page

4 tracks. The other 3 assume the first.

SEO + AI Search32 lessons · about 161 min: Get found on Google and named by AI assistants.
Local SEO30 lessons · about 150 min: Win the customers searching near you, on Google, on Maps and in AI answers.
E-commerce SEO27 lessons · about 137 min: Get your product and collection pages found on Google and named in AI answers.
Agency SEO22 lessons · about 107 min: Run SEO for clients profitably: one delivery process, reports they forward, fewer churned accounts.

The 9 chapters of the SEO + AI Search track

Every other track assumes these. 32 lessons, about 161 minutes, in the order that costs the least backtracking.

How search engines and AI assistants pick sources, which keywords are worth winning, how to write pages that get cited, and a 90-day plan. Every lesson carries one action.

The first 6 of them

How Google and AI search decide who shows up. 4 lessons. The mechanics behind every ranking and every AI citation, in plain language. Read this first and the rest of the academy makes sense.
Find the searches worth winning. 4 lessons. Stop guessing what to write. Find the searches with real demand and real intent, and decide which page each one deserves.
Build a site Google can read. 4 lessons. Structure, internal links, sitemaps and speed decide how much of your site Google ever sees. Get the plumbing right before you write more.
Write pages that rank and get cited. 4 lessons. Content that answers the search, earns the click, and gets quoted by AI. Structure first, words second.
Get cited by ChatGPT, Gemini and AI Overviews. 4 lessons. AI assistants name a handful of sources per answer. This chapter is how to be one of them, and how to measure whether you are.
Earn links and trust. 3 lessons. Links still matter, brand mentions matter more than they used to, and both are earned the same way: by being worth citing.

Plus 3 more chapters on the track page.

Open the SEO + AI Search track Start with How Google ranks a page

What one lesson looks like

The same shape in all 111: the mechanism, then one thing to do, then the free tool that does it.

A lesson's Do this now block: paste the URL of your most important page into the free on-page meta checker, confirm the page returns a 200 status with one title and one H1 that say what the page is about, a canonical pointing to itself and no noindex tag, then open the free sitemap checker and confirm the same URL is listed. — One lesson's Do this now block. It names the free tools the step runs on and the exact thing to confirm on your own page, so the lesson carries a check you can make rather than a principle to agree with. Neither the lesson nor the tools ask for an account.

How every lesson is built

Three rules, applied to all of them, which is what makes a track readable in any order.

Every lesson carries an action
One step to take when you stop reading, usually with the free tool it runs on linked from the block. Reading alone does not move rankings.
Mechanism before tactic
Lessons explain how Google and AI assistants decide before they say what to do, so the advice survives the next update. Numbers appear only with a named source.
Yours to take in any order
Every lesson stands on its own. Follow a track start to finish, or open the chapter that matches the problem in front of you today.

What the actions run on

A lesson you agree with changes nothing, so each one hands you a tool and your own URL.

101 of the 111 lessons link a free tool from inside that block, drawn from 29 of the 42 on the free tools page. The lesson on how Google ranks a page sends you to the on-page meta checker with your most important URL, then to the sitemap checker with the same one, so the answer to “why can this page not rank” arrives before any writing advice does. None of the tools ask for an account.

Open the 42 free tools

Four ways people learn this

How each one works, and what this is instead. None of them is wrong; they cost different things.

Approach	How it works	This academy
A paid course	How it worksOne purchase, one recorded sequence, gated on payment. It is current on the day it was recorded and moves again when someone re-records it.	This academyOpens without paying or signing in, and every lesson shows the date it was last reviewed.
Blog posts and videos	How it worksFree and plentiful, written a topic at a time by different people, so two pieces assume different starting points and rarely join up.	This academyChapters in a stated order. Each lesson names what it assumes and links the one before it.
An agency retainer	How it worksSomeone else does the work and reports monthly. You buy the outcome and the mechanism stays with them.	This academyExplains the mechanism first. The agency track is written for the people running that retainer.
Asking an AI assistant	How it worksAn answer in seconds, assembled from sources it does not always name, with nothing to go back to when it turns out to be wrong.	This academyNumbers appear only with a named source, and the page stays where it is so you can check it later.

Questions people ask before they start

The ones that decide whether this is worth an hour, with the verdict first.

Do I need an account to read the lessons?: No. All 111 lessons are public pages: no signup, no email, no paywall, and no lesson held back for a paid plan.
Which track should I start with?: SEO and AI Search. It holds the mechanics the other three assume, and each of them refers back to it rather than repeating it. If you already know how crawling, indexing and search intent work, open the track that matches the site in front of you.
What does carrying an action mean?: Every lesson carries a Do this now block: one step to take on your own site. All 111 carry exactly one, 102 name a free tool, and 101 link it from inside the block.
What happens to the lessons I mark as read?: They are written to that browser's local storage and nowhere else. Nothing reaches a server, so progress follows the browser rather than you: another device, a private window, or cleared site data each start again at zero, and we cannot restore it because we never held it.
Is any of this kept current?: Every lesson carries the date it was last reviewed, shown under its title, and the most recent review across the four tracks is 2026-08-22. Lessons explain the mechanism before the tactic for the same reason: a change in how Google or an assistant behaves then costs a paragraph rather than a rewrite.
How long is the whole thing?: 111 lessons in 36 chapters, about 555 minutes of reading and roughly 121,000 words, counted from the lesson files at 220 words a minute.
Why is it free?: The lessons and the free tools are how most people find SearchBlueprint, and some of the people who read them go on to run a paid audit. The curriculum does not change either way, and nothing in it is gated.

Run the curriculum on your own site.

A free audit grades your site A+ to F and lists what to fix first. The academy explains every finding the audit names.

Start a free audit Try a free tool