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Audit engine

The audit that ends in a fix list

One crawl grades your site A+ to F across eight categories and turns every failure into a fix with its URLs attached.

Most audit tools return four hundred rows and call it insight.

The question is smaller: what is broken badly enough to hold the rest back, and which repair pays first. This engine answers that in an order a developer can work.

  • 200pages crawled per audit by default, with a 500-page ceiling
  • 8scored categories, rolled up into four disciplines
  • 3deep audits sitting beside the graded report
  • 1credit per completed audit, however many legs the crawl takes

One score, four disciplines, eight categories

The report opens on a score out of 100 and a letter grade, then the discipline and category scores say whether the problem is technical, content, authority or AI-readiness. The run shown below graded 51 out of 100 from 21 checks: 9 passed, 3 warnings, 9 fails.

Help centre: Reading your report
An audit report graded F at 51 out of 100, under a note that only 1 page could be crawled and that the grades reflect those pages only.
The grade leads and the crawl note sits directly under it, so a report built from one reachable page says so before it says anything else. Every average below divides by those pages only.
  • Every check belongs to a named category

    Titles and meta, indexability, redirects, canonicals, sitemaps, security, speed, internal linking. The report shows what each of the eight found, and in the stored run they range from 0 out of 100 on canonicalization to 100 on links.

  • Failing rows list URLs and the repair

    The deep Technical audit writes a workbook where every check is a permanent row and every failing row lists its URLs plus a how-to-fix guide. What cannot be verified is listed as unverified, never guessed.

  • Three deep audits sit beside the report

    The Technical workbook, the Mobile CRO report and the Ultra-Think audit each write their own report against the live site, so you run the one the situation needs.

  • Re-audits on a weekly or monthly cadence

    Put a site on a schedule and each run lands in its history with the graded report emailed out. The cadence shows whether the work is working.

  • Runs are kept and compared

    Every run stays in the history, so this month's grade sits beside last month's and a regression shows up as a diff, not a feeling.

How it works

The sequence, start to finish. Read it in order: each step assumes the one above it has already run.

  1. Paste your URL

    The crawler reads your live site, up to 200 pages, with no account needed to begin.

  2. Read the grade

    One score, four disciplines, eight categories, and a fix list ordered by impact rather than alphabet.

  3. Work the list

    Fix from the top or hand the workbook to a developer, then re-run to watch the grade move.

The action plan tab reading 0 of 12 done and 0 per cent complete, split by priority into 6 high, 5 medium and 1 low.
This is the third step as it actually looks: below the split, a tick box per repair, each high row carrying its category, the current value beside the exact line to add, and the URL the check failed on.

The other ways people do this

What each approach does, and what happens here instead. Mechanism only, never an outcome claim.

A manual auditHow it worksYou crawl with a desktop tool, read the export, and decide severity yourself. The judgement is yours, and so is every hour of it.HereThe crawl, the grade and the severity order arrive together, and each failure carries the URLs it was found on.
An SEO plugin in your CMSHow it worksIt checks the page open in the editor, on the platform it was built for, one page at a time.HereOne crawl reads up to 200 live URLs on any stack, and each check scores in proportion to how much of the site it affects.
A one-off consultant reportHow it worksA person reads the site once and writes a document. It is accurate on the day it lands, and nothing re-measures it.HereA weekly or monthly schedule re-runs the same checks, and each run diffs against the previous one in the site's history.
A free online scannerHow it worksOne page, a score, a signup form. Anything the scanner cannot reach usually lands in the report as a failure.HereA check that could not be verified is listed as unverified and kept out of the score, so the grade divides by scored checks only.
The full check list filtered to all 21 checks, beside chips reading 9 passed, 3 warnings and 9 fails, opening on Crawling and Indexing at 38 out of 100 with each row marked missing, no issues found or a count affected.
Every check is listed whether it passed or not, under chips that count all 21 of them, so a category score can be read back from the rows it came from rather than taken on trust.

Try the job, or learn the subject

The tool below runs here, on this page, without an account. The rest of the free tools and the lessons sit under it.

On-page meta checker

Inspect a page's title, meta, headings, canonical and status. It runs here, on this page, with no account.

On-page meta checker on its own page

More free tools, no signup

Website speed test
Measure load performance for any URL.
Redirect checker
Trace a URL's redirect chain and status codes.
Robots.txt tester
Check what your robots.txt allows and blocks.

Lessons in the Academy

How Google ranks a page6 min · Beginner
Crawl, index, rank: the three steps every page goes through and where most sites quietly fail.
Sitemaps, robots.txt and indexing5 min · Beginner
Make sure Google can find and is allowed to index the pages you care about, and nothing you don't.
Core Web Vitals explained5 min · Intermediate
What LCP, INP and CLS measure, the thresholds that count as good, and the fixes that usually matter.
The free tools index headed 42 free SEO and AI-search tools, a filter field under the heading, and the line saying no signup is required.
The checker above is one of the 42. Below the filter they are grouped by job, the technical group take a single URL the same way, and none of them asks for an account.

Questions people ask

The ones that decide whether this fits, answered with the verdict first.

How many pages does one crawl cover?
Up to 200 pages per run. That covers what decides rankings for most sites, and a larger site points the crawl at the sections that matter.
What does the grade measure?
The scored checks, and only those. A check the crawler could not verify, say a page behind a login or a blocked fetch, is listed as unverified and never enters the score.
Is this a one-off report or ongoing?
Both. Run it once free, or put the site on a weekly or monthly schedule and get each graded run by email with the history kept.
Can I share the report with a client or a developer?
Yes. Client-facing sites get a read-only share link that needs no login, and the deep Technical audit produces a workbook a developer works through row by row.
What does one audit cost in credits?
One credit per completed audit. A crawl that resumes across legs still charges once, a run that fails before finishing charges nothing, and re-opening a saved report is free.
Does the crawl change anything on my site?
No. Every fetcher makes GET requests against public pages, never a form submission or a login attempt, and it names itself in the user-agent so you can allow or block it.
Do I need a developer to act on the list?
For part of it. Titles, meta and content sit with whoever edits the site. Redirects, canonicals and security headers usually want a developer, and the workbook hands them the URLs and the fix.
What happens to my reports if I leave?
They go when you do. Deleting your account removes the workspaces you own with their projects and audits, share links into them stop resolving, and none of it is recoverable.

Where this fits

The jobs either side of this one, and the two pages that read it from your side of the desk.

  • AI SEO agent

    Paste a URL and it reads your business, researches keywords, grades the site, writes score-gated articles and tracks rankings. You approve the decisions that shape everything downstream.

  • Rank tracking

    Positions refresh weekly, per domain and market. Each keyword builds a series from its first check, so you read drift rather than one reading.

  • White-label reports

    Branded PDF reports, branded share pages, and client logins scoped to one project. For agencies that sell SEO under their own name.

Audit engine

See it on your own site

A free audit grades your site A+ to F, then shows where this feature pays first. No card required.