AI visibility
See who Google's AI answers cite
Audits probe Google's AI Overview and AI Mode for your top keywords and record the cited URLs. The tracker keeps that as history.
More of your buyers read an answer before they reach a blue link.
Most GEO advice says to publish more and hope, and almost none of it tells you whether an AI answer exists for your keywords or who it cites.
- 2Google AI surfaces read live per audit: AI Overview and AI Mode
- 5weighted categories behind the AI Search score, and only the measured ones count
- 94markets a probe can read, because an AI answer differs by country
Presence read from the live page
An audit with AI insights on probes Google's AI surfaces for your top keywords: whether an AI Overview appeared, whether AI Mode answered, and which URLs it cited.
Help centre: Google ai presence
Appearing and being cited stay separate
The AI Results Tracker records whether Google's AI surfaces appeared for a tracked keyword and whether your site was cited inside them. An answer that cites only competitors is its own finding.
Brand mentions, with the phrase shown
The audit counts how often your brand appears in indexed web content and splits mentions by sentiment. It prints the phrase it searched, so a generic name cannot inflate the count unnoticed.
AI scored as its own discipline
GEO and AI-search checks roll into an AI discipline score that sits beside on-page and technical, so you can see whether AI readiness is the weak area. In the stored run below that row scores 33 out of 100 while the site's links score 100.
A zero that means zero
Many transactional and local queries have no AI Overview today. The report says so instead of scoring you against a surface that does not exist.
How it works
The sequence, start to finish. Read it in order: each step assumes the one above it has already run.
Turn on AI insights
AI insights are on by default in the setup wizard, and the report's AI presence section reads keyword by keyword.
Put keywords on the tracker
The AI Results Tracker reads your tracked keywords and accumulates snapshots as checks run, so presence and citations become a history.
Close the gap, re-measure
The row to act on is appeared-but-not-cited: work passage clarity, schema and direct answers on those pages, then re-audit. The readiness signals it re-checks are structured data, whether AI crawlers are allowed, and whether llms.txt is present.
The other ways people do this
What each approach does, and what happens here instead. Mechanism only, never an outcome claim.
| Approach | How it works | Here |
|---|---|---|
| Searching it yourself | How it worksYou type the keyword, read the AI answer and note who it cites. Real evidence, shaped by your own location and history, and gone when you close the tab. | HereThe probe runs against your project's market and stores what appeared and which URLs were cited, so the reading survives as a row you can compare. |
| A GEO checklist | How it worksGrades a page against best-practice rules: schema, headings, direct answers. It never opens a results page, so it cannot say whether an AI answer exists for the query at all. | HereBoth halves are carried. Readiness checks score the page, and a live probe records whether the surface appeared and who it cited. |
| An assistant-mention tracker | How it worksPrompts assistants on a schedule and counts how often a brand comes up. The feed behind it is a paid subscription, and the answers move between runs. | HereThe per-assistant tiles show labelled sample data and say so on the tile. Google's AI Overview and AI Mode are the measured surfaces. |
| Rank tracking on its own | How it worksRecords blue-link positions. A page can hold position three while the AI answer above it cites somebody else, and the position never mentions it. | HereAppeared and cited are kept as separate facts per keyword, beside the position, so appeared-but-not-cited is a row you can act on. |
Try the job, or learn the subject
The free tools run the same checks without an account. The lessons explain the mechanism behind them.
Free tools, no signup
- Answer engine optimization tool
- Score how ready a page is to be cited by AI search.
- AI query fan-out simulator
- See the sub-questions an AI assistant would ask.
- llms.txt generator
- Build the llms.txt file that tells AI crawlers what your business does.
Lessons in the Academy
- How AI search picks its sources5 min · Beginner
- What ChatGPT, Gemini, Perplexity and Google's AI features actually retrieve before they answer, and why it overlaps with classic SEO.
- Measuring your AI visibility5 min · Intermediate
- How to check whether AI assistants mention you, and track it over time without fooling yourself.
- Brand mentions and entity SEO5 min · Intermediate
- Make your brand a recognisable entity so Google and AI connect your name to your subject.
Questions people ask
The ones that decide whether this fits, answered with the verdict first.
- Do you track mentions in ChatGPT, Gemini or Perplexity?
- Not as live data. The per-assistant tiles show sample data and say so, because the feed behind them needs a paid subscription that is not enabled. Google's AI Overview and AI Mode are measured.
- What does an AI presence check cost?
- One credit, the same as the audit it rides inside. AI insights are on by default in the setup wizard, and a run that fails before finishing gives the credit back.
- Does any of this touch my live site?
- No. The probe reads Google's results page for your market, and the crawler that reads your own pages makes GET requests only, with no form submissions and no login attempts.
- Is the AI presence check an estimate?
- No. The probe reads the actual results page for your market at audit time and records what appeared and which URLs were cited. Re-audit after content changes for a fresh reading.
- What does it mean when nothing appears for my keywords?
- Usually that no AI surface exists for those queries. Transactional and local searches frequently have no AI Overview today, so a zero means blue links carry the query.
- Do I need a developer for this?
- No. Reading presence is a setting on the audit. The work it points at is page work: clearer passages, direct answers, and schema the validator confirms parses.
- What happens to my data if I leave?
- Deleting your account removes the workspaces you own with their projects, audits and articles, and share links into them stop resolving. It is self-serve, immediate and final.
- How is this different from answer engine optimization?
- GEO measures where you stand. AEO does the page-level work. This page tells you whether AI answers appear and cite you, while answer engine optimization makes those pages extractable and citable.
Where this fits
The jobs either side of this one, and the two pages that read it from your side of the desk.
- For agencies: show a client where the AI answers stand
- For business owners: find out if the answer names you
Answer engine optimization
Score how ready a page is for an engine to lift and cite, cover the sub-questions assistants split your topic into, then check Google's live AI surfaces.
Rank tracking
Positions refresh weekly, per domain and market. Each keyword builds a series from its first check, so you read drift rather than one reading.
Technical SEO audit
One crawl grades your site A+ to F across eight categories and turns every failure into a fix with its URLs attached.
AI visibility
See it on your own site
A free audit grades your site A+ to F, then shows where this feature pays first. No card required.