Healthcare
SEO for dental clinics
An orthodontic clinic was the strongest site in our August 2026 benchmark, and its run shows what dental SEO looks like when done properly.
Dental searches are treatment searches.
Braces, aligners, implants and wisdom tooth surgery are each their own SERP with their own clinics ranking, and a single services list page ranks for none of them. The clinics that win publish a real page per treatment, with the questions, the process and the prices patients actually compare.
The orthodontic clinic in our August 2026 benchmark was the strongest of the fourteen sites: an A-grade technical audit with 23 checks passed, 4 warnings and 2 fails over 99 pages, and a keyword run that settled at 40 recommended keywords. A treatment-led site structure produces that many honest targets on its own.
Discovery there returned genuine orthodontic clinics rather than hospitals or directories, which is not automatic in healthcare: on the smaller healthcare niches the same benchmark watched institutions crowd out real rivals. Dentistry is competitive enough that the SERPs are clinic-owned, and that makes it a fight worth planning properly.
A page per treatment, decided from data
The keyword map assigns every treatment search a page and names the pages missing. Whether aligners and braces deserve separate pages is answered from your market's live search data per keyword, not from a template.
Help centre: Keyword mapStructured data the SERP can read
The schema audit reads what your pages currently declare and writes the JSON-LD pack to fix the gaps, page by page. It only plans markup for pages it could actually retrieve, so nothing is prescribed for a page never read.
Local rankings measured around the clinic
Patients pick clinics by distance and reviews. The local monitor checks your ranking from a grid of points around your address, so you see the neighbourhoods where you surface and the ones where a rival does.
A competitor list of actual clinics
Discovery reads your treatment SERPs and returns the clinics ranking in them, with evidence per pick. You approve the list before it drives anything, so a hospital or a directory that slips in can be removed in one click.
Start with the free tools
Each one runs without an account, on your own site or keywords, before anything is signed up for.
- Local rank grid
- Visualise local rankings across a geo grid.
- Keyword checker
- Check search volume, difficulty and intent for any keyword.
- SEO competitor analysis
- Compare a domain against its organic rivals.
- Schema validator
- Validate JSON-LD structured data on a page.
Questions people in this niche ask
The ones that decide whether this fits, answered with the verdict first.
- Is healthcare content held to a different standard here?
- By you, yes, and the product is built for that. Drafts flag claims they could not verify instead of asserting them, and nothing publishes without your approval. Anything clinical should still pass through your dentists before it goes live.
- Do we need separate pages for braces and clear aligners?
- Usually, because patients search for them separately and compare them directly. The keyword map will confirm it for your market from live search data rather than assuming it.
- We have several dentists. Should each have a profile page?
- Yes. People search practitioner names before booking, those pages are the easiest ones to rank, and they are where credentials belong. They also give your treatment pages authors, which readers and reviewers both look for.
- What did the benchmark actually measure for a clinic like ours?
- One orthodontic clinic through the full pipeline in our August 2026 benchmark: a technical audit graded A over 99 pages, 40 recommended keywords, and a competitor list of genuine rival clinics. It measured the product's output quality, not patient outcomes.
- Can my practice manager run this without an SEO background?
- Yes. The audit ends in a fix list in plain language, the strategy waits for your confirmation at each step, and anything that needs a developer says so on the row.
What we will not do
We will not write clinical claims your dentists have not signed off, and we will not invent patient stories.
Healthcare
See it on your own site
A free audit grades your site A+ to F, then the keyword map says which pages your niche is missing. No card required.