E-commerce SEO
Content wired to your money pages
Researched articles link to your real collections and products, then publish into your Shopify or BigCommerce blog. For store owners and the agencies that run their stores.
A store ranks on its collections and products, and on the guides that feed them.
Most content tools write posts that read well and link nowhere, so the traffic lands and leaves. What works is content that points at those pages, published inside the store itself.
- 4revision passes a Skyscraper draft gets before the best one ships
- 1-6internal links per article, clamped in code and enforced after generation
- 200pages crawled by default, and the writer links only to URLs the crawl found
- 27lessons in the e-commerce academy track, free to read
Drafts revise until they clear the score
Skyscraper mode drafts against what the top results miss, scores each pass on the real content-score engine, and revises up to 4 times. Below the bar, you get the best draft and its real score.
Help centre: Generating an articleLinks point at pages the crawl found
The writer picks link targets from your site's own crawl, so guides point at the collections and products they discuss. The 1 to 6 link count you set is enforced after generation.
Shopify posts checked on the storefront
The Shopify connection writes to the blog you choose through the Admin API, content and images included, then fetches the storefront URL. A post Shopify accepted but the theme never rendered shows as not live.
BigCommerce runs the same pipeline
Articles land in the built-in blog with title, body and images mapped, through a store-level API token. Like every connection it starts in draft, so posts wait in your control panel.
Plan items become drafts overnight
Give a plan item its target keyword, then click Write or let Auto-write take it at midnight on its calendar date. Both paths run the same researched pipeline on a background job queue.
How it works
The sequence, start to finish. Read it in order: each step assumes the one above it has already run.
Connect your store
Choose Shopify or BigCommerce in the project's Integrations tab, send a test publish, and leave the connection on drafts.
Plan the calendar
Add planned articles with target keywords and dates, then write the urgent one now or let the auto-writer clear the due items.
Publish, then verify
Articles land in your store's blog, and Published shows only after the verifier fetches the page a reader would open.
The other ways people do this
What each approach does, and what happens here instead. Mechanism only, never an outcome claim.
| Approach | How it works | Here |
|---|---|---|
| Writing the guides in-house | How it worksSomeone researches the query and writes the post. The links into collections and products are as good as their memory of the catalogue on the day they wrote it. | HereLink targets come from your site's own crawl, and the count you set is checked against the finished draft rather than requested in a prompt. |
| A general AI writer | How it worksProduces the article from the prompt alone. It has never read your store, so every internal link in the draft is a guess at a URL. | HereThe writer is handed real crawled URLs to pick from, so a link points at a page the crawl actually found. |
| A store app that rewrites tags | How it worksBulk-edits titles, descriptions and alt text on products and collections. It works on pages that already exist and writes nothing for the searches above the catalogue. | HereThe guides get written and published into the store blog, pointing back at the collections and products they discuss. |
| Publishing straight from a tool | How it worksPushes the post to the platform and reads the API's success response as done. A draft flag or a theme that never renders the blog leaves the page unreachable. | HereThe storefront URL is fetched after every publish, and Published appears only when that fetch found the page. |
Try the job, or learn the subject
The free tools run the same checks without an account. The lessons explain the mechanism behind them.
Free tools, no signup
- Keyword intent checker
- Sort keywords into the 5-stage buying ladder, from emergency to informational.
- Schema validator
- Validate JSON-LD structured data on a page.
- SERP snippet preview
- Preview how your title and description show in Google.
- SEO competitor analysis
- Compare a domain against its organic rivals.
Lessons in the Academy
- Which page catches which search5 min · Beginner
- Category searches go to collections, product searches to products, questions to guides. Mixing them up costs you both.
- Product titles and descriptions5 min · Beginner
- Write for the buyer's search and the buyer's doubt, not the manufacturer's spec sheet.
- Internal links to money pages5 min · Intermediate
- Link from guides and blog posts to the collections and products they talk about, deliberately.
Questions people ask
The ones that decide whether this fits, answered with the verdict first.
- Does it work with Shopify?
- Yes. The Shopify connection publishes to your store's blog through the Admin API with a custom-app token, and BigCommerce publishes through its store-level API. Both fetch the storefront URL afterwards.
- Will articles go live on my store without review?
- No. Every new connection publishes as drafts, so posts wait in your admin until you publish them there or switch the connection to publish live.
- What does one article cost?
- One credit for a standard article, two for a Skyscraper draft, whether you click Write or Auto-write takes it on its calendar date. Publishing is free, and a failed run gives its credit back.
- Do I need a developer to connect the store?
- No. Shopify uses an Admin API token from a custom app in your own admin, BigCommerce a store-level token. Both get pasted into the Integrations tab, then a test publish proves the chain.
- Do the internal links point at real pages?
- Yes. With your website selected and an audit completed, the writer links only to URLs found in your site's crawl, and the link count you set is enforced after generation.
- What about keywords where the top results are strong?
- Use Skyscraper mode. It researches the current top results, drafts against what they miss, and revises until the draft clears the content-score bar or runs out of revisions. The gate is the scoring engine used everywhere else.
- What is not included?
- Catalogue edits. Articles publish into your store's blog and link into your collections and products, and nothing here rewrites a product title, description, price or variant.
Where this fits
The jobs either side of this one, and the two pages that read it from your side of the desk.
AI article writer
Give it a keyword. It researches, drafts with internal links and images, then scores the result on the same 36 checks that grade audited pages.
Keyword research
Live ranking data and an AI pass over your site build the list. The keyword map then assigns every confirmed term to the page that should rank.
Integrations
Connect WordPress, Shopify, BigCommerce, Webflow, Wix, Ghost, GoHighLevel, Snapps or a git repository. Every publish is verified by fetching the public URL.
E-commerce SEO
See it on your own site
A free audit grades your site A+ to F, then shows where this feature pays first. No card required.