Keyword intent is what the person searching wants to happen next: learn, compare or buy. Paste up to 40 keywords and this checker puts each one on a five-step buying ladder, from Informational to Emergency, suggests the page type that should answer it, and gives a one-line reason. The ready-to-buy searches come first, so you know which pages to build before the ones that only teach. It is free and needs no signup.
How to use the keyword intent checker
- 1Paste your keywords into Keywords, one per line. Up to 40 are checked per run.
- 2Add What the business does (optional), such as "emergency plumbing in Singapore". It helps with keywords that could mean more than one thing.
- 3Press Classify intent.
- 4Read the stage counts at the top, then the table: Keyword, Stage, Page type and Why, with the strongest buyers first.
- 5Build or improve pages for the Emergency, Ready and Service-Seeking rows first; the Problem-Aware and Informational ones suit blog posts.
When to use it
- You have a long keyword list and need to know which ones bring customers, not just readers.
- Your blog gets traffic but no enquiries, and you suspect you are ranking for the wrong kind of search.
- You are deciding whether a keyword needs a service page, a location page or a blog post.
- You need to show a client why their service pages come before more blog posts.
Worked example
Four searches around SEO services
We pasted four searches a customer of an SEO agency might type.
- Keywords, one per line
- seo audit tool / what is technical seo / hire seo agency singapore / why is my site not on google (one per line)
- Stage
- hire seo agency singapore: Ready | seo audit tool: Service-Seeking | why is my site not on google: Problem-Aware | what is technical seo: Informational
- Page type
- Location Page | Service Page | Blog Post | Blog Post
- Why
- User is ready to hire with location specificity and transactional intent.
The one buyer in the list is the search with "hire" and a city in it, and the checker points it at a location page. "why is my site not on google" is a person with a problem who has not decided to pay anyone yet: a blog post that explains the causes, with a clear next step, is the right answer. The Why column is written by an AI model, so its wording changes from run to run even when the stage stays the same.
The five stages
| Stage | What the searcher is doing | Page it usually gets |
|---|---|---|
| Emergency | Needs help now, within the hour | Service page |
| Ready | Ready to hire today or this week, comparing options | Location or service page |
| Service-Seeking | Looking for the service, plans to buy in days or weeks | Service page |
| Problem-Aware | Has the problem, hasn't decided to hire yet | Blog post |
| Informational | Learning, not buying | Blog post |
This ladder is built for service businesses. It is not the common four-way split of informational, navigational, commercial and transactional.
Made by SearchBlueprint
This checker is free with no signup. SearchBlueprint, who make it, sell SEO planning: a plan that maps each search your customers type to the page that should answer it, buyers first.
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