This SEO competitor analysis tool puts your domain beside up to three rivals in one table: estimated organic traffic, organic keywords, paid traffic and keywords, and how many keywords each ranks in the top 3 and top 10. It adds a 12-month traffic trend for each site and the keywords you share with each rival, marked Opportunity where they outrank you. Leave the rivals blank and it finds them. It is free and needs no signup.
How to use the SEO competitor analysis
- 1Type your domain into Your domain, such as example.com.
- 2Pick your country from the market list next to it. It starts on United States.
- 3Add up to three rival domains, separated by commas or on separate lines. Leave the box empty and the tool picks your closest search rivals itself.
- 4Press Analyze. It can take up to a couple of minutes, because it pulls data for every site.
- 5Read Side-by-side comparison first, then Organic traffic trend (last 12 months), then Keyword overlap for each rival.
When to use it
- You know who your rivals are in business but not who beats you in Google.
- A competitor seems to be everywhere in search and you want to see how far ahead they are.
- You are planning content and want the keywords a rival already ranks for that you also target.
- An agency is preparing a pitch and needs a quick picture of a prospect against its market.
Worked example
One site against two rivals
An illustration with made-up numbers, to show how the results read. The domains are reserved example names, not real businesses.
- Your domain
- example.com
- Target market
- United States
- Competitor domains
- example.net, example.org
- Organic traffic
- example.com 2.4K | example.net 11.8K | example.org 6.1K
- Organic keywords
- example.com 640 | example.net 3.2K | example.org 1.5K
- Top 10
- example.com 120 | example.net 980 | example.org 430
- vs example.net
- 186 shared keywords
- Status
- Opportunity: a shared keyword where Them is #3 and You is #14
Start with Top 10, not traffic: it counts the keywords where each site already sits on page one, and it shows how wide the gap is. Then open Keyword overlap for the rival furthest ahead. Every row marked Opportunity is a search you both chase where they rank higher, and the ones with the most volume, where you already rank on page two, are the first pages to improve.
Where the numbers come from
Every figure is a modelled estimate from DataForSEO's Google search data for the market you pick, not a count from any site's analytics. Organic traffic is estimated from the keywords a site ranks for, their search volume and the clicks each position usually gets. That makes it good for comparing sites with each other, and poor as an exact visit count.
- Keyword overlap shows the 15 shared keywords worth the most traffic to you, per rival.
- When it finds rivals for you, it skips social networks, marketplaces and government or education sites, so it can return fewer than three.
- It does not show backlinks, or keywords a rival ranks for that you do not.
Made by SearchBlueprint
This tool is free with no signup. SearchBlueprint, who make it, sell SEO planning: a plan that finds the rivals ranking for your searches and maps each of those searches to one of your pages.
Get your free plan