This CTR calculator divides clicks by impressions to give your click-through rate. Enter the two numbers from Google Search Console, Google Ads or an email report. Add a target CTR and it shows how many clicks the same impressions would bring at that rate, and how many more than today. It runs in your browser and needs no signup.
How to use the CTR calculator
- 1Copy impressions and clicks for a page or a query from Search Console's Performance report, or from an ad report.
- 2Enter them into Impressions and Clicks. The click-through rate appears straight away.
- 3Type a rate you think a better title could reach into Target CTR %.
- 4Read Clicks at target CTR and Extra clicks to see what that change would be worth.
When to use it
- A page shows up in search a lot but few people click it.
- You rewrote a title and want to compare its CTR before and after.
- You have several titles to rewrite and want to start with the page that has the most clicks at stake.
- An ad or an email report gives you impressions and clicks but not the rate.
Worked examples
A page with plenty of impressions
We entered a page's numbers from Search Console for the last three months and a target of 5%.
- Impressions
- 12400
- Clicks
- 310
- Target CTR % (optional)
- 5
- Click-through rate
- 2.5%
- Clicks at target CTR
- 620
- Extra clicks
- +310
If a new title lifted this page to 5%, the same impressions would bring 620 clicks, 310 more than now. Whether it can get there depends on where it ranks; the calculator only does the arithmetic.
A smaller page, a modest target
We entered a second page and a target of 3%.
- Impressions
- 8000
- Clicks
- 96
- Target CTR % (optional)
- 3
- Click-through rate
- 1.2%
- Extra clicks
- +144
At 3% this page would get 240 clicks, 144 more than now. The first page has 310 at stake, so its title is the one to rewrite first.
The CTR formula
CTR = clicks / impressions x 100. 310 clicks from 12,400 impressions is 310 / 12,400 x 100 = 2.5%. Search Console and Google Ads both define it this way, so the rate here matches theirs for the same numbers.
The target rows keep impressions fixed. A better title does not bring more impressions; it turns more of the ones you have into clicks. That is why the CTR calculator uses your own numbers, not an average from someone else's site.
Made by SearchBlueprint
This CTR calculator is free with no signup. SearchBlueprint, who make it, sell SEO planning: a plan that shows the searches your customers type and which page should answer each one, so the titles you rewrite are aimed at the right search.
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