Google Ads CTR is clicks divided by impressions. If you had 5 clicks and 100 impressions, your CTR is 5%. Enter both numbers from your Google Ads report above to get the rate. Then add a target CTR. The calculator shows how many clicks the same impressions would bring at that rate, and how many more than today.
Find clicks and impressions in Google Ads
- 1In your Google Ads account, open the table for the campaigns, ad groups, ads or keywords you want to check.
- 2Click the Columns icon above the statistics table and select Modify columns.
- 3Tick Clicks, Impressions and CTR if they aren't showing, and save the change.
- 4Copy the clicks and impressions for the row you want into the calculator.
Each of your ads and keywords has its own CTR in Google Ads. So run the calculator on one row at a time and you'll see which ads are worth rewriting first.
What a target CTR tells you
The target rate answers one question: if this ad got clicked more often, how many clicks would the same impressions bring? It keeps impressions fixed. It does not predict how a new ad would change your impressions, your cost per click or your conversions.
Google doesn't publish a single good CTR. A good rate for one ad can be a poor one for another, because it changes with what you advertise and which networks the ad runs on. So pick a target from your own best ad or keyword in the same campaign, not from a general benchmark. CTR also feeds your keyword's expected CTR, which is part of Ad Rank. That comes from Google's Google Ads Help pages on clickthrough rate and on statistics table columns, read in October 2026.
You can also enter clicks and impressions from Search Console or an email report. Nothing you enter leaves your browser.
This cTR calculator is free with no signup. SearchBlueprint, who make it, sell SEO planning for websites: which searches each page should answer.