This SEO ROI calculator tells you whether what you spent on SEO came back as revenue. Enter what you spent and the revenue it brought in, and it shows your ROI as a percentage, your ROAS (revenue for every 1 spent) and your profit, updating as you type. It works on numbers you already have; it does not forecast traffic or rankings. It runs in your browser and needs no signup.
How to use the SEO ROI calculator
- 1Type what you spent into Marketing spend: agency or freelancer fees, tools and content for the period. Plain digits, no commas or currency signs.
- 2Type the revenue that came from organic search in the same period into Revenue generated.
- 3Read ROI, ROAS and Profit under the fields; they change as soon as you edit either number.
- 4Change the numbers to try another month, another channel or a what-if.
When to use it
- You pay an agency or a freelancer for SEO every month and want to know if it earns its keep.
- Your boss or a client asks what SEO returned last quarter.
- You want to compare SEO with paid ads using the same measures.
- You are deciding how much you can afford to spend to win one more customer from search.
Worked examples
A retainer that pays for itself
The numbers the calculator starts with.
- Marketing spend
- 2000
- Revenue generated
- 8000
- ROI
- 300%
- ROAS
- 4.00x
- Profit
- 6,000
Every 1 spent brought back 4, so the spend returned three times its cost on top of paying for itself. Profit here means revenue minus spend. It leaves out the cost of the goods or services you sold, so check your margin before you call it profit in a meeting.
A month that lost money
A smaller month, with revenue below spend.
- Marketing spend
- 1500
- Revenue generated
- 1200
- ROI
- -20%
- ROAS
- 0.80x
- Profit
- -300
ROI and profit turn red. One month like this is normal for SEO, which often takes months to build up; look at the trend over six to twelve months before you cut the budget.
The formulas
| Figure | Formula |
|---|---|
| Profit | Revenue generated - Marketing spend |
| ROI | Profit / Marketing spend x 100, shown as a whole percentage |
| ROAS | Revenue generated / Marketing spend, to two decimals |
There is no currency setting, so the figures come out in whatever currency you type.
Made by SearchBlueprint
This calculator is free with no signup. SearchBlueprint, who make it, sell SEO planning: a plan that shows the searches your site could be found for, so you know where the revenue in this calculator could come from.
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