Share of voice is the part of a market's attention that goes to you rather than your competitors. This calculator measures it for organic search: enter your domain, pick a market and add up to four competitors, or leave them blank and it finds three for you. You get your share of the group's estimated organic traffic, and your share of the keywords the group ranks for. It is free and needs no signup.
How to use the share of voice calculator
- 1Type your domain into Your domain, such as example.com.
- 2Pick your Target market. It starts on United States, so change it to the country where your customers search.
- 3Add up to four rivals in Competitor domains, separated by commas or new lines. Leave it blank and the tool picks three sites that compete with you in search, skipping giants such as Wikipedia, YouTube and Amazon.
- 4Press Calculate. It can take up to a couple of minutes.
- 5Read Your share of voice, then the Breakdown table for each domain's traffic, keywords and both shares.
When to use it
- Your boss or a client asks how you're doing against the competition, and you want one number to show them.
- You're pitching a prospect and want to show how much of their market's search traffic goes to their rivals.
- You've been publishing for six months and want to see whether your slice has grown since you last checked.
- You know your business competitors but not which sites you actually compete with in Google.
Worked example
One site against two rivals
An illustration with placeholder domains, to show how the result reads.
- Your domain
- example.com
- Target market
- United States
- Competitor domains
- example.net, example.org
- Your share of voice
- 25%
- Est. traffic (ETV)
- example.net 10K, example.com 4K, example.org 2K
- Keywords
- example.net 3K, example.com 1.8K, example.org 1.2K
- SoV %
- example.net 62.5%, example.com 25%, example.org 12.5%
- Keyword share %
- example.net 50%, example.com 30%, example.org 20%
Read the two shares side by side. When your keyword share is higher than your traffic share, you rank for plenty of searches but not near the top of the big ones, so the work is moving existing pages up. When a rival's traffic share is well above its keyword share, a few high-volume keywords carry it, and finding them tells you where that rival is strong.
Made by SearchBlueprint
This calculator is free with no signup. SearchBlueprint, who make it, sell SEO planning: a plan that finds the rivals ranking for the searches your customers type and the page on your site that should answer each one.
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