A UTM builder adds tracking tags to a link so Google Analytics can tell you which campaign sent each visit. Fill in the page address, the source, the medium and the campaign name, add a term or content tag if you need one, and this tool writes the tagged URL as you type. Copy it into your email, post or ad. It runs in your browser and needs no signup.
How to use the UTM builder
- 1Paste the page you want people to land on into Website URL. If you leave off https://, the tool adds it.
- 2Fill in Source (where the link sits, such as newsletter or linkedin), Medium (the type of channel, such as email, social or cpc) and Campaign (a name you will recognise in reports).
- 3Add Term for a paid keyword, or Content to tell two links in the same campaign apart. Both are optional.
- 4Your tagged URL updates on every keystroke. Press Copy once the three required fields are filled.
- 5Use the tagged link in the email, post or ad, and never on links between pages of your own site.
When to use it
- You are sending a newsletter and want to see how many visits and sales it brought in.
- You post the same offer on LinkedIn, Facebook and in an email, and want to know which one worked.
- You are testing two versions of an ad or a button and need a way to tell their clicks apart.
- Your analytics shows a pile of direct traffic and you suspect some of it is your own campaigns.
Worked examples
A newsletter link
We tagged a link to our pricing page for an email campaign.
- Website URL
- https://searchblueprint.io/pricing
- Source
- newsletter
- Medium
- Campaign
- june_launch
- Your tagged URL
- https://searchblueprint.io/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=june_launch
In Google Analytics the visit shows up as newsletter / email under the campaign june_launch, not as direct traffic.
Two versions of the same post
We tagged a LinkedIn post that runs with a video and, later, with an image.
- Website URL
- https://searchblueprint.io/pricing
- Source
- Medium
- social
- Campaign
- autumn_offer
- Content
- video_a
- Your tagged URL
- https://searchblueprint.io/pricing?utm_source=linkedin&utm_medium=social&utm_campaign=autumn_offer&utm_content=video_a
Build a second link with Content set to image_b and the two posts report separately under one campaign.
The five UTM parameters
| Field | Tag | Example |
|---|---|---|
| Source | utm_source | newsletter, linkedin, google |
| Medium | utm_medium | email, social, cpc |
| Campaign | utm_campaign | june_launch |
| Term (optional) | utm_term | the paid keyword |
| Content (optional) | utm_content | video_a, image_b |
Pick one spelling for each source and medium and stick to it. Analytics treats Email, email and e-mail as three channels, and this tool does not change the case of what you type.
Made by SearchBlueprint
This builder is free with no signup. SearchBlueprint, who make it, sell SEO planning: a plan that shows the searches your customers type and the page that should answer each one.
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