A recruitment conversion rate is the share of candidates who move from one hiring stage to the next, or all the way to a hire. Divide the later stage by the earlier one. Type the earlier count above as visitors and the later count as conversions, and the calculator shows the rate as a percentage to two decimal places.
Which numbers go where
- Applications to hires: applications in visitors, hires in conversions.
- Application to screen: applications in visitors, candidates who passed screening in conversions.
- Screen to interview: screened candidates in visitors, candidates interviewed in conversions.
- Interview to offer: candidates interviewed in visitors, offers made in conversions.
- Offer to hire: offers made in visitors, offers accepted in conversions.
- Job ad to application: views of the ad or careers page in visitors, applications in conversions.
People analytics tools split it the same way. Visier calls the applications to hires figure the success rate, worked out as the number who reached the hire stage divided by everyone in the process. Its stage to stage rate is the share who moved from one stage to the next.
From Visier's pipeline funnel documentation, read in October 2026.
Where it stops for hiring
It takes one pair of numbers at a time. There's no funnel view, so run each stage on its own and write the result down. The stage with the lowest rate is where you lose the largest share of candidates. Start there.
Leave the value per conversion box empty. It's there for sales.
It won't say whether your rate is good. There's no hiring benchmark built in, and rates swing by role, location and how you source, so the fairest comparison is the same stage last quarter or the same stage for another role you hire for.
It doesn't connect to your applicant tracking system or keep your numbers. Take the counts from your own reports and type them in.
This conversion rate calculator is free with no signup. SearchBlueprint, who make it, sell SEO planning for websites: which searches each page should answer.