Pinterest UTM builder: give each Pin link its own campaign tag

Pinterest is already filled in as the source and Organic as the medium, so add a campaign name. Then copy the link into your Pin's destination URL.

Website URL *

Source *

Medium *

Campaign *

Term (optional)

Content (optional)

Your tagged URL

https://acme.com.sg/?utm_source=Pinterest&utm_medium=Organic&utm_campaign=june_launch

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A Pinterest UTM builder adds tracking tags to the link on a Pin, so Google Analytics can tell you which campaign sent each visit. Source is set to Pinterest and medium to Organic, which match Pinterest's own tags. Add a campaign name, plus a content tag if you want to tell Pins apart. Then copy the link and paste it as the Pin's destination URL.

Tags Pinterest adds for you

Every organic Pin's link gets two tags from Pinterest: source Pinterest and medium Organic. That tells you a visit came from Pinterest. It doesn't tell you which board, product or season the Pin was for. Your own campaign and content tags do that.

On an ad's link, Pinterest won't overwrite tags you've already set, so your campaign name stays.

To stop the automatic tags on organic Pins, open Business Manager, click Business settings and turn off Apply URL parameters under URL parameters for organic content.

From Pinterest's Business help articles on URL parameters for organic content and for ads, read in October 2026.

Tags to set for each Pin

Campaign: the board, product or season the Pin is for, so visits from one push group together.
Content: a short label for each Pin when several Pins point to the same page, so you can see which image or title got the click.
Term: usually left empty for Pins. It's there if you want to note a keyword.

The builder doesn't shorten links, check their length or add Pinterest's dynamic values. If you use those, add them to the end of the link by hand.

This uTM builder is free with no signup. SearchBlueprint, who make it, sell SEO planning for websites: which searches each page should answer.

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