Google Ads UTM builder: tag your ad links for Google Analytics

Add your landing page and campaign name. Source and medium start as google and cpc. Then copy the tags into Google Ads.

Website URL *

Source *

Medium *

Campaign *

Term (optional)

Content (optional)

Your tagged URL

https://acme.com.sg/?utm_source=google&utm_medium=cpc&utm_campaign=june_launch

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To tag a Google Ads link, set utm_source to google, utm_medium to cpc and utm_campaign to your campaign name. Then paste the tags into the Final URL suffix field in Google Ads. Fill them in above and the tagged link builds as you type. Check auto-tagging first. When it's on, GA4 takes the source and medium from the ad click, not from your tags.

Add the tags to Google Ads

Enter your landing page and campaign name above. Source and medium are already set to google and cpc. Add a term or content tag if you want to split by keyword or by ad.
Copy the part of the tagged link after the question mark. Those are the parameters Google Ads wants.
In your Google Ads account settings, open the tracking options and paste the parameters into the Final URL suffix field. Then save.
To tag one campaign, select the pencil icon in that campaign's Tracking template column. Ad groups, ads, keywords and sitelinks take a suffix of their own too.

The builder doesn't connect to your Google Ads account. It writes the link and you paste it in yourself. It also has no list of Google's ValueTrack parameters, so it can't fill in campaign or keyword names for you.

Auto-tagging and UTM tags in GA4

Auto-tagging is on by default for new Google Ads accounts. It adds a GCLID parameter to every ad click. When a link has both a GCLID and UTM tags, GA4 uses auto-tagging, and there's no setting to change that. So your utm_source and utm_medium won't replace what auto-tagging reports. Google says you can still add utm_content and utm_term to the link yourself.

The Auto-tagging section of your Google Ads account settings shows whether it's on, and you can turn it on or off there. Turn it off only if you want UTM tags to be the only source of Google Ads data in GA4.

These rules are from Google Ads Help and Google Analytics Help, read in October 2026.

This uTM builder is free with no signup. SearchBlueprint, who make it, sell SEO planning for websites: which searches each page should answer.

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