Trustpilot Widget Examples: 8 Types and How to Add One
By Toy Wen Da, Co-Founder · · 10 min read · scored 94/100
Trustpilot widget examples range from a free star-rating badge to a paid review carousel, and the right pick depends on your plan and where reviews need to show up. The first decision is simple: do you need one static badge, or a rotating feed of full reviews? That choice decides which plan and which widget you actually need.
If the trust signal you're chasing is local, showing up as the obvious choice in your city, not just posting a high star rating, pairing a widget with location-specific pages matters more than the widget design itself. SearchBlueprint's local SEO tools build the rank grid and location pages a review badge can actually sit on, so the trust signal lands next to a page that's already set up to convert a nearby searcher.
The Fix Inside Trustpilot: Building a Widget Step by Step
You don't need a developer to create a basic Trustpilot widget. The whole process runs inside your Trustpilot Business account.
Step 1: Open Website Widgets
Log in at business.trustpilot.com. In the left-hand navigation, look for Share & Promote, then Website Widgets (some accounts still label this All Widgets). This page lists every widget available on your current plan, grouped by category: star rating badges, mini reviews, carousels, grids, and quote-style widgets.
Step 2: Pick a Widget Category
On the free plan, you'll see one option. Paid plans expose the rest of the library. Click into a category to preview how each widget looks before committing.
Step 3: Configure the Widget
Inside the widget panel, set the size, color theme, language, and review filters. Free widgets give you basic on/off toggles. Paid widgets expose more granular controls, including font, density, and layout.
Step 4: Get the Code
Click Get code. Trustpilot generates two snippets:
- A script tag, loads the widget's JavaScript. It belongs once in your site's global
<head>, even if you embed several widgets. - An HTML tag, a
<div>that defines where and how a specific widget appears. It belongs in your page body, wherever you want that widget to show.
Step 5: Paste the Code Into Your Site
Where you paste it depends on your platform: theme header files, a code-injection setting, or a Custom HTML block in your page editor. Save, then preview the page. The widget should render within a few seconds.
8 Trustpilot Widget Examples Worth Knowing
Trustpilot's own widget library covers more than badges. Here are widget examples pulled straight from Trustpilot's documentation, organized by what they actually show a visitor.
| Widget | What it shows | Typical plan | Best placement |
|---|---|---|---|
| Review Collector | Invites customers to leave a review | Free | Cart or post-purchase page |
| Micro Review Count | Total review count once a threshold is hit | Starter | Footer, near social icons |
| Micro Star | Star rating only, minimal footprint | Plus | Header or navigation bar |
| Mini | Star rating, TrustScore, and review count together | Plus | Sidebar or above-the-fold banner |
| Carousel | Recent, filtered, or tagged reviews in a slider | Higher tiers | Homepage, below the hero |
| Grid | Up to 20 recent reviews and responses, in columns | Higher tiers | Dedicated testimonials page |
| Quote | TrustScore plus pulled quotes from top reviews | Higher tiers | Landing pages, pricing pages |
| Signature | A dynamic TrustScore line inside your email signature | Higher tiers | Outbound sales and support email |
According to WiserReview's pricing analysis, the full set of eight customizable widgets, including carousels, grids, and product review displays, sits behind Trustpilot's Plus plan, listed at $319 a month when billed annually. That's a meaningful jump from the single free widget, and it's the detail most older articles on this topic haven't caught up with since Trustpilot's pricing changed in 2025.
Each widget also has its own minimum and maximum size. A Micro-style badge might run as small as 140px by 50px, while a Grid widget can stretch to 100% width and 500px tall. You set these through data-style-width and data-style-height attributes in the embed code, in pixels or percentages, for example,data-style-width="150px" or data-style-width="100%". The exact supported range for a given widget always appears on the widget's own settings page before you copy the code.
A Trustpilot widget on its own is proof, not a pitch. It confirms a claim; it doesn't make one. If you haven't nailed down what actually makes your business different from the next one with four stars, that's worth fixing first, this breakdown of what a value proposition is, with a formula and examples is a reasonable place to start before you pick a widget layout.
When Trustpilot's Own Tools Are Enough, and When They're Not
This is the honest part. The official TrustBox widget works, and for a lot of small sites it's genuinely all you need.
When the Free or Starter Tiers Cover It
If you have a modest review count and just need a star rating somewhere visible, a footer badge, a small header icon, the free Review Collector or Starter-tier widgets do the job at no cost. You're not trying to showcase individual reviews, just signal that reviews exist and they're decent.
When You Need More Than One URL's Worth of Display
The free and Starter tiers are thin by design: one widget, limited customization, no carousel. If you want to show full review text, filter by star rating, combine reviews from more than one page, or match your exact brand styling, you're pushing into paid-tier territory or third-party tools, and that's a recurring need, not a one-off.
| Method | Best for | Cost | Customization |
|---|---|---|---|
| Trustpilot TrustBox (Free) | A single, basic star-rating badge | $0 | Very limited |
| Trustpilot Plus plan | Full widget library, carousels, grids, mini badges | Listed at $319/month, billed annually | Built-in styling, no custom CSS needed |
| Third-party tool (e.g., WiserReview) | Multi-platform reviews (Trustpilot, Google, Facebook) in one feed | Plans from $9/month | Design control across 18+ layout options |
| WordPress plugin (e.g., Smash Balloon Reviews Feed Pro) | WordPress sites wanting pre-styled feeds | $49/year and up | Pre-built templates, visual customizer |
The honest read: if you're sitting on 5 to 10 reviews and just need a star rating in the footer, the free TrustBox is fine, don't overthink it. If you want a real review carousel, or you want to blend Trustpilot with Google and Facebook reviews in one feed, paying $319 a month for Trustpilot Plus is overkill when third-party options start at $9 to $49. That's the calculation most teams are actually making, whether or not they realize it.
Where to Place Widget Examples for the Best Lift
Design matters less than placement. A few spots consistently do more work than the rest:
- Above the fold on your homepage. A compact rating badge near your main call-to-action builds credibility before a visitor scrolls. Even a short line like "Rated 4.7 on Trustpilot" near a button tends to lift click-through on that action.
- Product or service pages. Reviews tied to what the visitor is actually looking at convert better than a generic, site-wide feed. Trustpilot's Product Review widget pulls reviews by SKU or product ID for this reason.
- Checkout or signup pages. A condensed widget, three to five reviews, not twenty, reduces last-minute abandonment without slowing the page down.
- Footer, on every page. A sitewide star rating here acts as background reassurance. It doesn't need to compete for attention; it just needs to be present.
This is the same logic that makes a strong meta title work: the trust cue sits right next to the thing you want someone to click, not buried somewhere they have to go looking for it. If you haven't revisited your title tags with that in mind, this guide to writing meta titles that actually get clicks covers the same above-the-fold principle from the search-results side.
Common Mistakes With Trustpilot Widget Examples
A few mistakes show up repeatedly once a widget goes live:
- No script tag. The HTML
<div>sits in the page body, but the script tag never made it into the<head>. The widget area stays blank or stuck on "Loading…" indefinitely. - Mismatched IDs. The
data-businessunit-idordata-template-idin the embed code doesn't match what Trustpilot generated for the account. Re-copying the code from Trustpilot's Get code panel usually fixes this. - Showing only five-star reviews. Filtering out anything below a 4-star rating looks curated rather than honest, and it can run into trouble under the U.S. Federal Trade Commission's rule on reviews and endorsements, which addresses review displays that misrepresent overall sentiment.
- Overloading the page. A full 20-review grid on a landing page slows load time and distracts from the actual offer. Three to five reviews, well-placed, usually outperform a wall of them.
- Styling conflicts. A theme's CSS overriding the widget's fonts or spacing. Most TrustBox widgets run inside an iframe specifically to avoid this, but not every implementation protects against it.
- Treating the widget as the whole strategy. A badge next to weak page copy doesn't convert much. The widget is proof; it still needs a page that explains the offer clearly. These SEO writing examples that rank show what that surrounding copy should look like.
Mistakes like these are also why generic review strategies often underperform, the same gap shows up across content marketing examples that actually build brand visibility: proof without a clear, specific message doesn't move anyone.
Building the Page Around the Widget
A widget is one element on a page, not the whole page. If you're setting up a dedicated testimonials or trust page rather than just dropping a badge in the footer, it helps to plan the page before you touch the embed code. Start with a short brief covering what the page needs to prove and to whom, these content brief examples show what a usable brief actually looks like before a first draft gets written.
Reviews also feed broader organic growth once they're structured well, tagged, filtered, and placed near the decisions they're meant to influence. For how that compounds across a site, see these organic growth examples built with AI. And because third-party trust signals (reviews, mentions, citations) work alongside the links pointing at your site, it's worth pairing a widget rollout with a look at your backlink tactics for SEO success, both are forms of external validation Google and buyers read the same way.
FAQs
Is there a free Trustpilot widget?
Yes. The free plan includes the Review Collector widget, which invites customers to leave a review. It's built to collect reviews rather than showcase existing ones prominently, for that, you need a Starter plan or higher, or a third-party tool.
Why does my Trustpilot widget say "Loading" and never finish?
This almost always means the business unit ID or template ID in your embed code doesn't match your Trustpilot account. Go back to the widget's Get code panel, re-copy the snippet, and replace the old one.
Can I show only my best Trustpilot reviews?
On Trustpilot's own paid widgets, you can filter by star rating or tag. Showing only five-star reviews and hiding the rest isn't recommended, it risks misrepresenting your overall rating and can run against FTC guidance on review displays.
Do I need coding skills to add a Trustpilot widget?
Basic HTML copy-paste skills help, but no custom development is required. You paste a script tag once into your site's header and an HTML tag wherever the widget should appear. Most platforms also offer a code-injection or custom-HTML block that handles this without touching theme files directly.
What's the difference between Trustpilot's widget and a third-party review tool?
Trustpilot's own widgets only show Trustpilot reviews and use Trustpilot's fixed styling unless you're on a higher-cost tier. Third-party tools typically combine reviews from multiple platforms (Trustpilot, Google, Facebook) into one feed with more design control, often at a lower monthly cost than Trustpilot's paid plans.
Picking Your First Widget
Start with one of these trustpilot widget examples on your homepage or a single high-traffic page, not a site-wide rollout. Measure whether it moves click-through or conversion on that page before deciding whether Trustpilot's free tier is enough or whether a paid plan or third-party tool is worth the cost. If you want a clearer picture of where review signals and trust pages fit into your broader SEO setup, talk to the team and walk through a sample report built around your own site.
Sources
About the author
SearchBlueprint researched, wrote and scored this article with the content pipeline our customers run on their own sites. The score in the byline is what our content engine gave this page before it published. Nothing here is reviewed by hand, which is the point: it is the product's output, published where anyone can check it.