How to Add a Second Location to Google Business Profile, Step by Step
By Toy Wen Da, Co-Founder · · 7 min read · scored 99/100
Here's how to add a second location to Google Business Profile: create a brand-new profile for the new address, don't edit your existing one. Sign in to Business Profile Manager with the account that owns your first listing, match the business name and category, then verify it separately. Each location gets its own phone, hours, and reviews.
If you're already juggling more than one profile, SearchBlueprint's local SEO tools build a rank grid and a dedicated page for each branch. That way, you can see how each new location is actually performing instead of guessing from one combined dashboard.
Adding a Second Location Inside Google Business Profile
Step 1: Create or Use a Business Group (Optional)
Sign in to the Google account tied to your first profile and open Business Profile Manager. If you want one dashboard for every address, click Create group and name it. Then move your existing location into it under Actions > Transfer business. This isn't a Google requirement, but it's the easiest way to manage access once a second or third address shows up.
Step 2: Add the New Location and Match Your Details
From the business group (or your account home), select Add business and choose to add a single location. Enter the business name exactly as it appears on your first profile and select the same primary category. Mismatched names or categories are one of the fastest ways to get flagged as a duplicate instead of an additional location.
The address has to be a real, staffed, signed location. Virtual offices and P.O. boxes don't qualify. A shared workspace only counts if you have your own signage and staff there during business hours. Give the new location its own phone number and, once you have one, its own landing page URL. Don't point both profiles at your homepage.
Step 3: Verify the New Location
Verification runs separately for every address.
| Verification path | Who it's for | How it works | What to watch for |
|---|---|---|---|
| Individual | Any business, typically under 10 locations | Google offers phone, text, email, live video call, postcard, or video, chosen per profile | Postcard codes usually arrive within 14 days and expire after 30, requesting a new code cancels the one already in the mail |
| Bulk | Chains with 10+ locations of the same business (service-area businesses excluded) | Request through the Verifications tab, then Chain, in Business Profile Manager | Google reviews the request rather than publishing a fixed timeline, so file well ahead of an opening date |
Step 4: Add Managers and Build Reviews
Once the new profile is live, add managers to the business group. Include anyone handling reviews, Google Ads, or local SEO for that location. Then start requesting reviews. A new Google Business Profile always begins at zero, and reviews from your first location don't transfer. That means this is ground you have to rebuild for every new address.
If you're also trying to pull more calls out of either profile, check the breakdown in how to optimize Google Business Profile and get more calls. It covers the profile fields worth filling in first.
When Google's Own Tools Are Enough, and When They're Not
For one or two extra addresses, Business Profile Manager is genuinely enough. You add the location, verify it, set hours through Edit profile > Hours, and you're done. If you're running 100 locations or fewer, Google added a Copy Hours control in January 2025. It pushes special hours, like a holiday closure, to selected profiles at once, according to reporting by Search Engine Roundtable. That means you're not editing each one by hand.
Where the free tools stop being enough is scale and recurrence. A one-off second location doesn't need much more than careful data entry. A growing footprint of 10, 20, or 50 locations does. It needs bulk verification, a business group with properly scoped manager roles, and a repeatable review-request workflow. At that point, managing everything by hand in Business Profile Manager turns into a part-time job. Most multi-location teams bring in a tool, or an agency, to handle it.
One website also can't rank in every city on its own. Google's local ranking guidance weighs relevance, distance, and prominence, and distance is the one a single address can't fix. See Google Search Central on how search systems match a query to the most relevant result. A Fort Worth customer searching near their own location will usually see nearby Fort Worth businesses ahead of your Dallas office. That holds no matter how good that office's profile is. That's the real argument for a verified profile and a location-specific landing page in every city you actually serve.
Common Mistakes When Adding a Second Location
| Mistake | Why it causes problems | Fix |
|---|---|---|
| Using a slightly different business name or category | Google may read it as a duplicate listing and suspend the account | Copy the name and category from your first profile exactly |
| Pointing the new profile's website field at your homepage | Hurts relevance for that specific address and confuses customers | Build a location-specific landing page and link to it |
| Requesting a second postcard before the first expires | Invalidates the code already mailed, resetting your wait | Give it the full 14-day window before requesting again |
| Skipping the business group with multiple locations | Makes it hard to manage access, hours, and reviews consistently | Create a group as soon as you have two or more profiles |
| Assuming reviews transfer to the new location | Leaves the new profile looking empty and unproven | Plan a review-request routine from day one |
FAQs
Can I just add a new address to my existing Google Business Profile?
No. Google requires one profile per physical location. A second address needs its own profile, verified separately, even though you manage it from the same account.
What happens if Google says a profile for my business already exists?
Check the address first. If it's the same address, that's a duplicate you should claim rather than create a new listing for. Google's help page gives the existing listed owner 3 days to respond to an access request. After that, you may be able to claim and verify it yourself.
Do service-area businesses qualify for bulk verification?
No. Bulk verification is for 10 or more locations of the same business with physical addresses. Service-area businesses are excluded and verify individually.
Will my new location start with the same reviews as my first one?
No. Every new Google Business Profile starts at zero reviews, and ratings don't carry over between locations, even under the same business name.
Is a business group required to manage multiple locations?
No, it's optional. But once you have two or more profiles, a business group helps. It makes it far easier to control manager access, hours, and reviews from one place.
Get Your New Location Verified This Week
That's how to add a second location to Google Business Profile. Start the new profile from the account that owns your first one, and match the name and category exactly. Get verification moving before you open the doors, postcard and video methods both take time you'll want to bank early. If you're weighing whether a second profile needs its own landing page, check out Google Business Profile API: what it does and how to get access. It covers how multi-location data flows into pages at scale. SearchBlueprint's local SEO tools can show you where each new location stands once it's live. Talk to the team by checking a sample SEO report to see what that looks like for your business.
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About the author
SearchBlueprint researched, wrote and scored this article with the content pipeline our customers run on their own sites. The score in the byline is what our content engine gave this page before it published. Nothing here is reviewed by hand, which is the point: it is the product's output, published where anyone can check it.