SearchBlueprint vs Frase
Frase is a research-to-draft workflow at a low entry price. SearchBlueprint wraps the content work in the rest of the job: graded audits, rank tracking, AI-search measurement and a lead-gen funnel.
Pricing as of August 28, 2026.
What each one is for
Their strength first, then the different angle.
What Frase is good at
Frase is a tight brief-and-draft workflow with the lowest entry price on this page. Per their pricing page, Starter at $39/mo (billed yearly) covers 10 articles and 50 audit pages a month with publishing to WordPress, Webflow, Sanity and Wix or their hosted FraseCMS, whose free tier ships with every plan. Professional at $103/mo adds a calendar, internal linking and Content Guard monitoring; Enterprise adds white-label client portals.
Where SearchBlueprint is different
SearchBlueprint covers the brief and the rest: a URL becomes a graded audit, keyword map and content plan, articles draft against live SERP research with citations and internal links you control, and weekly rank tracking plus a live Google AI probe measure the result. 42 free tools and a lead widget included.
Feature by feature, against Frase
Pricing and add-ons as of August 28, 2026, from Frase's own public pages. Check their site for current plans.
AI-search measurement: AI Overview and AI Mode presence, with citation history
- SearchBlueprint
- Yes
- Frase
- Not stated on their pricing page
Hosted blog at your own domain
Our blog hosting exists behind a gate while it rolls out; theirs is on their pricing page today.
- SearchBlueprint
- Built but gated; rolling out
- Frase
- FraseCMS hosting with a free tier on all plans, per their pricing page
White-label client portals
- SearchBlueprint
- Branded reports and share links; a full white-label portal is not built
- Frase
- On their Enterprise tier, per their pricing page
Publishing integrations
- SearchBlueprint
- 9 platforms plus a signed webhook
- Frase
- WordPress, Webflow, Sanity, Wix or FraseCMS, per their pricing page
Turn a URL into a full strategy (audit + keyword map + content plan)
- SearchBlueprint
- Yes
- Frase
- Not stated on their pricing page
Watching content over time
- SearchBlueprint
- Scheduled re-audits, compared run to run
- Frase
- Content Guard on 10 to 300 pages by plan, per their pricing page
Audit scope
- SearchBlueprint
- 200 pages per run by default, 500 at the ceiling
- Frase
- 50 to 1,000 audit pages a month by plan, per their pricing page
Weekly rank tracking for classic results
- SearchBlueprint
- Yes
- Frase
- Not stated on their pricing page
42 free tools, no signup
- SearchBlueprint
- Yes
- Frase
- Not stated on their pricing page
Embeddable lead-gen audit widget
- SearchBlueprint
- Included
- Frase
- Not stated on their pricing page
Entry price
Their Starter is the cheapest paid plan on this page; ours starts free and bills monthly.
- SearchBlueprint
- Free, then $99/mo (Starter)
- Frase
- $39/mo, billed yearly
Where the difference shows
The four differences behind the ticks above.
The audit under the brief
A brief tells you how to write the page. The graded audit tells you whether the site the page lands on can rank at all, and here both come from the same run.
AI answers on the scoreboard
The audit probes Google's AI Overviews live for your keywords and keeps the citation history, a measurement Frase's pricing page does not claim.
More places to publish
Nine platforms plus a signed webhook for everything else, so the draft lands on the site you already run rather than the CMS the vendor hosts.
A funnel from day zero
42 free tools and the embeddable audit widget capture leads on the free tier, before the first invoice.
When Frase is the better fit
No tool wins every job. Frase is the smarter buy when:
- You want the cheapest paid brief-and-draft workflow and $39/mo decides it.
- You want a vendor-hosted blog today; ours is built but still gated.
- White-label client portals are a requirement; theirs ship on Enterprise, ours is not built.
- Your content volume is small and Starter's 10 articles a month covers it, per their pricing page.
See it on your own site.
Run the 39 free tools with no signup, or paste your URL and get a full SEO and AI-search blueprint in minutes.