Healthcare
SEO for speech therapists
A speech therapy practice ran through our August 2026 benchmark with the smallest site of the fourteen, which taught us the most about small-practice SEO.
Small practice, small site, institutional SERP.
Speech therapy searches surface hospitals, professional associations and general parenting content before private practices, and most practice sites are too small to compete on breadth. The winnable ground is specific: one page per concern parents actually search, and answers to the questions they ask before booking an assessment.
The speech therapy practice in our August 2026 benchmark had 7 crawlable pages and still graded B on the technical audit, with 18 checks passed, 3 warnings and 3 fails. Its first keyword pass found only 2 keywords before a fix during the same benchmark raised the honest set to 15: tiny sites in tiny niches need patient keyword work, not a volume dashboard.
Competitor discovery there picked a public hospital, a professional association and, once, a tuition centre. That run is our August 2026 benchmark's plainest evidence that small healthcare niches degrade to institutions, and that a competitor list needs human review before it drives a plan.
Question-led articles for worried parents
The searches in this niche are questions: whether a late talker needs help, what an assessment involves, what a diagnosis means for school. The writer drafts against the questions ranking in your SERPs, flags what it could not verify, and leaves clinical review with you.
Help centre: Generating an articleKeyword research sized to the niche
Volume, difficulty and intent per keyword from live search data, with no padding. Our August 2026 benchmark run settled at 15 honest keywords for one practice, and a short real list beats a long invented one because each page answers something typed.
A competitor list you correct before it counts
Discovery returns who ranks for your terms, and in this niche that includes hospitals and associations that are not rivals. The competitors tab exists so you strike them, and everything downstream runs on the corrected list.
Local visibility for a practice people travel to
Families pick a practice they can reach weekly. The local monitor measures your ranking from a grid of points around your rooms, so your real catchment is visible and the plan can aim at the suburbs where you are absent.
Start with the free tools
Each one runs without an account, on your own site or keywords, before anything is signed up for.
- People Also Ask finder
- Pull the questions Google surfaces for a query.
- Keyword checker
- Check search volume, difficulty and intent for any keyword.
- Local rank grid
- Visualise local rankings across a geo grid.
- On-page meta checker
- Inspect a page's title, meta, headings, canonical and status.
Questions people in this niche ask
The ones that decide whether this fits, answered with the verdict first.
- Our site is seven pages. Is that too small for SEO?
- No. The practice in our August 2026 benchmark had exactly 7 crawlable pages and still graded B on the audit; what a small site needs is the right pages, and the keyword map names which ones are missing.
- A hospital outranks us for every condition term. Can we beat it?
- Not on those terms, and the plan should say so. What you can win is the near-me and question searches from parents comparing private practices, which are the searches that produce bookings anyway.
- Is AI-written content appropriate for a clinical field?
- Only with review, and the product assumes review. Drafts flag claims they could not verify instead of asserting them, and nothing publishes without your approval. Your clinical judgement stays the last gate.
- What is the first thing to fix?
- Run the free audit and read the fix list; for a small site it is usually short. After that, the missing concern pages matter more than anything technical, and the keyword map lists them in order.
What we will not do
We will not present a hospital or an association as your competitor, and we will not inflate a fifteen-keyword niche into a hundred-page plan.
Healthcare
See it on your own site
A free audit grades your site A+ to F, then the keyword map says which pages your niche is missing. No card required.