Free technical SEO template
Know which technical SEO fixes come first
Find and fix the crawl, index and tag problems first. 25 checks, a priority on each, and one row per failing URL on its own tab.
Opens in Excel, Google Sheets and Numbers. No sign-up.
Look inside before you download
You've opened audit lists with 200 rows and no order. This one has 25 checks in 13 groups, and canonicals, HTTPS, robots.txt and noindex come first.
Download the .xlsx (13 KB)Tab 1 of 3
Technical SEO Audit
Every check marked Critical, High, Medium or Low, from canonical tags to security headers, with room for what's wrong, why it matters and the fix.
- Audit Check
- Status
- Priority
- What Is Wrong
- Why It Matters
- Recommended Fix
- Progress
- Owner
- Comments
Done or N/A turns a check Pass
You've lost track of what got done. Set Progress on a check and its Status follows, so one look down the column shows what's left.
0 of 3 passing
- Fail
1.1 WWW / Non-WWW
Critical - Fail
1.2 HTTP / HTTPS
Critical - Fail
1.3 Canonical Tag
Critical
Work the Critical rows first
You've got a site nobody has checked. Add the site and the date, work the Critical and High rows, then copy each failing page to All Fails for whoever makes the changes.
- 1
Add the site and the date
Type the website and the audit date at the top of the checklist tab. The check names are fixed, so leave those as they are.
- 2
Work the Critical rows first
Every check carries a priority. Start with the rows marked Critical, then High. That covers canonicals, HTTPS, robots.txt rules, noindex tags and title tags before anything cosmetic.
- 3
Set Progress as you go
Progress has four options: Not Started, Pending, Done and N/A. Done or N/A turns the Status green for Pass. Anything else stays red for Fail.
- 4
List every failing URL
Copy each failing page onto the All Fails tab, one row per URL, with its priority. Hand that tab to whoever makes the changes.
On a paid plan
The Site Audit fills in the failing URLs for you
Site Audit
On a paid plan, SearchBlueprint's Site Audit crawls your site in one click and lists each failing URL with its severity. The credit price is on the Run button. The free tools here still check robots.txt, redirects and schema one URL at a time.
Free tools that help
Each one runs in your browser with no account.
- Robots.txt testerCheck what your robots.txt allows and blocks.
- Sitemap checkerFetch and inspect a site's XML sitemap.
- Redirect checkerTrace a URL's redirect chain and status codes.
- Meta tag checkerInspect a page's title, meta, headings, canonical and status.
- Schema validatorValidate JSON-LD structured data on a page.
- Mobile-friendly testCheck whether a page renders well on mobile.
More free templates
Terms in this template
Where this fits in SearchBlueprint
Questions people ask
Is the checklist free?
Yes. Download the .xlsx and use it on your own site or a client's. There's no sign-up and no email form in front of it.
Does it open in Google Sheets?
Yes. Upload it to Google Drive and open it with Google Sheets, or use Excel or Numbers. The Progress dropdown and the Pass or Fail formula come with it.
Why 25 checks and not 200?
Because these decide whether Google can crawl, index and read a page: canonicals, robots.txt, titles, links, sitemaps, images, mobile, HTTPS, structured data, error pages and security. Need more? Copy an existing row so its Status formula comes along.
Can SearchBlueprint run these checks for me?
Not yet. The Site Audit opens to customers in October. Today, the free tools on this page check robots.txt, redirects, schema and more, one URL at a time.
Map your keywords to your pages while you work the checklist
Your free plan maps up to 15 of your pages, one keyword each.
- Free first plan
- No credit card
- Keep your plan