Best AI visibility tools
Which AI visibility tool fits your team? 8 compared, with September 2026 prices
These tools check how ChatGPT, Gemini, Perplexity and Google's AI answers mention your brand. Each card says which answers it checks, how often and what it costs, per the vendor's own page.
Disclosure: SearchBlueprint makes this page and is one of the 8 tools on it, listed first. Every other tool's price and features come from its own website, read on September 29, 2026, and each card says when another tool is the better pick.
- The shortlist
- 1SearchBlueprintDeciding which pages to write so AI answers have something of yours to quote.
- 2Otterly.AISolo marketers and small teams that want low-cost daily AI search checks.
- 3Peec AIMarketing teams that want AI search analytics against competitors.
- 4ProfoundEnterprise marketing teams running AI search tracking at scale.
- 5AthenaHQSmall businesses that want to act on what AI search says about them.
- 6ScrunchBrands that want to see and shape how AI agents read their website.
- 7SemrushTeams that already live in Semrush and want AI answers in the same place.
- 8SE RankingAgencies that want AI answer checks next to their SEO client work.
How we chose and compared them
We compared published facts only: what each vendor's own pages say the tool does and costs. We did not score or rate the tools.
- Which AI answers it checks: ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews, AI Mode.
- How often: daily or weekly, and how many prompts per plan.
- What it helps you do with the result, beyond a report.
- What the first paid plan costs, and whether you can try it free.
At a glance
Prices as each vendor states them on September 29, 2026, in US dollars. Check their site before you buy.
| Tool | Best for | Entry price | Free option |
|---|---|---|---|
| SearchBlueprint | Deciding which pages to write so AI answers have something of yours to quote. | Free first plan, then $150/mo (Base) | Your first strategy run free, plus 61 free tools with no signup |
| Otterly.AI | Solo marketers and small teams that want low-cost daily AI search checks. | $29/mo (Lite), or $25/mo billed annually | Free trial; free GEO tools |
| Peec AI | Marketing teams that want AI search analytics against competitors. | $95/mo (Starter) | Free trial |
| Profound | Enterprise marketing teams running AI search tracking at scale. | Enterprise pricing on request; no self-serve paid plan | 7-day free trial, 50 prompts a day |
| AthenaHQ | Small businesses that want to act on what AI search says about them. | Free (Essential, $25 of credit); Starter $295/mo | Free Essential plan with 300 credits |
| Scrunch | Brands that want to see and shape how AI agents read their website. | $250/mo (Core) | 7-day free trial on Core; free site AI audit, no credit card |
| Semrush | Teams that already live in Semrush and want AI answers in the same place. | $139/mo (SEO), or $117.33/mo billed annually | Free plan with 10 reports a day; 7-day free trial on paid plans |
| SE Ranking | Agencies that want AI answer checks next to their SEO client work. | $129/mo (Core), or $103.20/mo billed annually | 14-day free trial, no credit card |
The tools, one by one
1.SearchBlueprint
Our productBest for: Deciding which pages to write so AI answers have something of yours to quote.
It does not track AI answers. It helps with the step before: you pick the questions your customers ask AI assistants, and the plan gives each one a page on your site. The free tools score how ready a page is to be quoted, show the sub-questions an assistant asks, and build your llms.txt file.
- Entry price
- Free first plan, then $150/mo (Base)
- Free option
- Your first strategy run free, plus 61 free tools with no signup
Pick another tool if: You want your brand's mentions in ChatGPT, Gemini or Perplexity checked every day. The trackers below do that; we don't.
2.Otterly.AI
Best for: Solo marketers and small teams that want low-cost daily AI search checks.
Lite checks 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members. Standard at $189/mo adds 100 prompts, API and MCP access and agent analytics.
- Entry price
- $29/mo (Lite), or $25/mo billed annually
- Free option
- Free trial; free GEO tools
Pick another tool if: Claude, Google AI Mode and Gemini are paid add-ons, per their pricing page.
3.Peec AI
Best for: Marketing teams that want AI search analytics against competitors.
Starter checks 50 prompts daily on 3 models you choose, for 1 project with unlimited users. Each prompt is classified as branded or non-branded, and each source as competitor, editorial, reference or user-generated.
- Entry price
- $95/mo (Starter)
- Free option
- Free trial
Pick another tool if: Extra models cost from $30/mo on top of the plan, per their pricing page.
4.Profound
Best for: Enterprise marketing teams running AI search tracking at scale.
The trial checks 50 prompts a day for 7 days on ChatGPT, Gemini and Google AI Overviews. Enterprise tracks up to 9 answer engines with SSO and SOC 2, and both plans include unlimited seats.
- Entry price
- Enterprise pricing on request; no self-serve paid plan
- Free option
- 7-day free trial, 50 prompts a day
Pick another tool if: There is no self-serve paid plan: after the trial, pricing is by request.
5.AthenaHQ
Best for: Small businesses that want to act on what AI search says about them.
The free Essential plan includes $25 of credit across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter at $295/mo covers 11 models, a content optimization agent, and Google Analytics and Search Console connected to AI visibility.
- Entry price
- Free (Essential, $25 of credit); Starter $295/mo
- Free option
- Free Essential plan with 300 credits
Pick another tool if: It runs on credits, and one credit is one AI response, so heavy use means buying more.
6.Scrunch
Best for: Brands that want to see and shape how AI agents read their website.
Core covers 125 prompts across ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month and 5 user licences, and it analyses AI traffic to your site.
- Entry price
- $250/mo (Core)
- Free option
- 7-day free trial on Core; free site AI audit, no credit card
Pick another tool if: Nine AI models and their Agent Experience Platform are on Enterprise only.
7.Semrush
Best for: Teams that already live in Semrush and want AI answers in the same place.
The Starter plan adds 50 prompts tracked daily and 300 AI visibility reports a day to the SEO toolkit; Advanced raises it to 200 prompts and adds API data.
- Entry price
- $139/mo (SEO), or $117.33/mo billed annually
- Free option
- Free plan with 10 reports a day; 7-day free trial on paid plans
Pick another tool if: AI search is not in the $139/mo SEO plan; it starts at $199/mo.
Semrush's homepage says Adobe has completed its acquisition of Semrush.
8.SE Ranking
Best for: Agencies that want AI answer checks next to their SEO client work.
Core tracks 100 prompts a day across 5 AI models. The AI Search add-on, $89/mo or $71.20 billed annually, adds 200 prompts across AI Overviews, AI Mode, Perplexity and ChatGPT.
- Entry price
- $129/mo (Core), or $103.20/mo billed annually
- Free option
- 14-day free trial, no credit card
Pick another tool if: The deeper AI checks are an add-on on top of the plan price.
Which one to pick
- You need to know what to publish so AI answers can quote youSearchBlueprint
- You want the cheapest daily checksOtterly.AI
- You want competitor and source analysis on a self-serve planPeec AI
- You are an enterprise team with security reviewsScrunch Enterprise, or the enterprise plan of any tracker here
- You want AI answers inside the SEO suite you already useSemrush or SE Ranking
Questions people ask
What is an AI visibility tool?
Software that asks AI assistants and Google's AI features a set of prompts, records whether your brand is mentioned or linked, and tracks how that changes. Some vendors call them AEO (answer engine optimization) or GEO tools.
How many prompts do I need to track?
Enough to cover the questions buyers ask before they choose you. Most small businesses start with 15 to 50, which is where the entry plans on this list sit.
Can I see AI traffic in Google Analytics?
Partly. Some assistants send visits you can see as referrals in your analytics. Google counts visits from AI Overviews and AI Mode inside your total Search traffic in Search Console.
Does SearchBlueprint track AI visibility?
No. It plans the pages AI answers can quote and gives you free tools to check a page's readiness. The live Google AI answer check inside the graded audit opens to customers in October.
Before you pick a tool, see what your own site needs.
Start with the plan for your own site: which page targets each search, and what to write next. The first one is free.
- Free first plan
- No credit card
- Keep your plan