Moz alternatives
Which Moz alternative fits your job? 5 compared, with September 2026 prices
Moz Pro is known for its metrics and Domain Authority. Here is who each alternative suits, what it costs today, and when staying on Moz makes sense.
Disclosure: SearchBlueprint makes this page and is one of the 5 tools on it, listed first. Every other tool's price and features come from its own website, read on September 29, 2026, and each card says when another tool is the better pick.
The short answer
For more data, Semrush and Ahrefs. For client work, SE Ranking. For cheap keyword research, Mangools. For a plan for your own site, you may not need metrics first.
What Moz Pro is good at
Moz Pro is built on its metrics. Per their pricing page, a $49/mo plan covers one website, and Standard adds 300 tracked keywords and 50 prompts checked weekly across GPT, Gemini, Google AI Mode and Perplexity. Keyword Explorer, Link Explorer and MozBar have limited free access.
Why teams look at alternatives
- Standard is $99/mo, or $79/mo paid yearly, for 3 tracked sites.
- AI prompts are checked once a week.
- Standard includes 1 user; more users need a bigger plan.
Per Moz Pro's own pricing page, read September 29, 2026.
At a glance
Prices as each vendor states them on September 29, 2026, in US dollars. Check their site before you buy.
| Tool | Best for | Entry price | Free option |
|---|---|---|---|
| SearchBlueprint | Owners who want the next move as well as the numbers. | Free first plan, then $150/mo (Base) | Your first strategy run free, plus 61 free tools with no signup |
| Semrush | Teams that want more data and daily AI checks in one suite. | $139/mo (SEO), or $117.33/mo billed annually | Free plan with 10 reports a day; 7-day free trial on paid plans |
| Ahrefs | Teams whose work is backlinks. | $29/mo (Starter); core plans from $129/mo (Lite) | Ahrefs Free account, plus free tools such as a keyword generator and an AI visibility checker |
| SE Ranking | Agencies tracking many client sites. | $129/mo (Core), or $103.20/mo billed annually | 14-day free trial, no credit card |
| Mangools (KWFinder) | Freelancers who want keyword research cheaply. | $37.70/mo (Basic), billed annually | Free account with 5 KWFinder lookups a day; 48-hour money-back guarantee |
The alternatives, one by one
1.SearchBlueprint
Our productBest for: Owners who want the next move as well as the numbers.
One run on your URL gives you a keyword map (which page on your site targets which search), a site structure and a list of pages to write next. On paid plans the on-page plan suggests a new title and headings for each page it reads.
- Entry price
- Free first plan, then $150/mo (Base)
- Free option
- Your first strategy run free, plus 61 free tools with no signup
Pick another tool if: It is not a data suite: no backlink index, no historical data and no daily tracking of keyword positions. If that is the job, a suite on this list does it.
2.Semrush
Best for: Teams that want more data and daily AI checks in one suite.
The SEO plan covers 5 websites and 500 keywords tracked daily; the Starter plan adds 50 AI prompts tracked daily.
- Entry price
- $139/mo (SEO), or $117.33/mo billed annually
- Free option
- Free plan with 10 reports a day; 7-day free trial on paid plans
Pick another tool if: AI search starts at $199/mo.
Semrush's homepage says Adobe has completed its acquisition of Semrush.
3.Ahrefs
Best for: Teams whose work is backlinks.
Lite at $129/mo covers 5 projects, 750 tracked keywords and 5 tracked AI prompts, built on their own web index.
- Entry price
- $29/mo (Starter); core plans from $129/mo (Lite)
- Free option
- Ahrefs Free account, plus free tools such as a keyword generator and an AI visibility checker
Pick another tool if: Brand Radar is priced separately from $199/mo.
4.SE Ranking
Best for: Agencies tracking many client sites.
Core covers 10 projects, 2,000 keywords and 100 AI prompts tracked daily, and unlimited keyword, competitor and backlink research.
- Entry price
- $129/mo (Core), or $103.20/mo billed annually
- Free option
- 14-day free trial, no credit card
Pick another tool if: White-label reporting is an add-on.
5.Mangools (KWFinder)
Best for: Freelancers who want keyword research cheaply.
Basic allows 100 keyword lookups a day and tracks 200 keyword positions, with API and MCP access on every plan.
- Entry price
- $37.70/mo (Basic), billed annually
- Free option
- Free account with 5 KWFinder lookups a day; 48-hour money-back guarantee
Pick another tool if: Basic has no extra seats.
When to stay on Moz Pro
- You report on Domain Authority and want Moz's own link index.
- One site at $49/mo covers what you need.
- Weekly AI prompt checks across four models are enough.
- Your team already uses MozBar in its daily work.
Switching from Moz Pro
- 1Export tracked keywords and link reports from Moz Pro.
- 2Note your Domain Authority baseline; other tools use their own scores.
- 3Rebuild one site in the alternative during its trial.
- 4Cancel once the new tool covers a month of real work.
Questions people ask
What is the best free alternative to Moz?
Moz's own free community access, Google Keyword Planner and the free tiers of Ahrefs and Mangools cover the basics.
Do other tools have Domain Authority?
Domain Authority is Moz's own metric. Ahrefs, Semrush and SE Ranking each publish their own authority scores.
Is SearchBlueprint a Moz alternative?
If you used Moz to decide what to do next on your site, yes. If you need its metrics and link index, no.
Before you pick a tool, see what your own site needs.
Start with the plan for your own site: which page targets each search, and what to write next. The first one is free.
- Free first plan
- No credit card
- Keep your plan