Services
SEO for career coaches
A career coaching practice ran through our August 2026 benchmark, and its SERPs were crowded with everyone adjacent to coaching.
Career coaching shares its SERPs with everyone adjacent to it.
Government employment agencies, resume-writing services and counselling practices all rank for coaching terms, and a coach's site competes with all of them at once, each answering a different version of the searcher's problem.
The coaching site in our August 2026 benchmark graded A on the technical audit with 21 checks passed, 4 warnings and 4 fails over 100 pages, and drew 18 recommended keywords. Its discovery list read exactly like the paragraph above: genuine coaches beside a government agency and a resume service.
The useful move is intent. Someone searching a coach's name, a career-change question, or a resume template are three different buyers at three different moments, and pages that separate them stop competing with the government sites for searches those sites already own.
Intent sorting before page planning
Live search data sorts every keyword by where its searcher sits, from ready-to-book down to just-reading. Coaching niches are full of high-volume informational terms that never convert, and the sort keeps the plan off them.
Help centre: Intent and difficultyArticles that answer the career-change questions
Whether to quit, how to switch industries, what a coach actually does: the writer drafts against what ranks for each question, scores the draft with the engine that grades your site, and revises until it clears the bar.
Keyword research for a personal brand
A coach's name, their method and their niche each carry searches. Research pulls volume and difficulty for all of them in your market, so the plan covers the searches you already own alongside the ones worth contesting.
Rank tracking that keeps you honest
Positions per keyword, checked weekly, history kept. For a practice that markets itself on judgement, a chart of your own tracked positions is a kind of credibility the industry mostly lacks.
Start with the free tools
Each one runs without an account, on your own site or keywords, before anything is signed up for.
- Keyword intent checker
- Sort keywords into the 5-stage buying ladder, from emergency to informational.
- Keyword checker
- Check search volume, difficulty and intent for any keyword.
- People Also Ask finder
- Pull the questions Google surfaces for a query.
- Content idea generator
- Get content ideas around a topic.
Questions people in this niche ask
The ones that decide whether this fits, answered with the verdict first.
- A government careers agency outranks everyone. Do we concede those terms?
- Yes, and deliberately. Public agencies own the generic advice terms and always will, whatever anyone spends against them. The searches a private coach can win name a situation, a niche or a person, and the intent sort points your pages at those.
- Resume services rank for our terms. Are they competitors?
- Adjacent ones, and our August 2026 benchmark discovery listed one for exactly this niche. They compete for the search but not the sale, so keep them on the tracked list and out of your positioning.
- Is my personal name worth optimising for?
- It is the cheapest ranking you will ever get. Referred clients search your name before booking, and a proper profile page with your background and method owns that search almost immediately.
- Solo practice, no marketing team. How much of this is on me?
- Approvals, mostly. The audit, keyword work and drafting run themselves; you confirm the strategy, review drafts, and paste the on-page fixes. The judgement stays yours, the typing largely stops.
What we will not do
We will not promise placement outcomes, and we will not draft client testimonials; those words are your clients' to give.
Services
See it on your own site
A free audit grades your site A+ to F, then the keyword map says which pages your niche is missing. No card required.