What it does
Point it at a page you already have. It reads the live page, extracts the factual claims in it, researches what currently ranks for that topic, and rewrites the page to compete, checking its claims against what it extracted so your facts survive the rewrite.
This is the tool for pages that used to rank and no longer do.
When to use it
- A page has slipped and you do not know why.
- A page scores badly in the audit but the underlying content is sound.
- A page is factually right but structurally weak: no headings, no answer near the top, nothing an AI search engine can lift.
Use article generation instead when the page does not exist yet, or when the existing page is not worth keeping.
How to run it
- Open Content Refresher, or use Improve with Skyscraper from a page in the dashboard, which fills in the target for you.
- Enter the URL. A target keyword helps but is not required; the tool derives one when the page is already mapped.
- Choose Light rewrite if you want the older, gentler behaviour that preserves more of the original wording. Leave it off for a full competitive rewrite.
- Run it, and compare the before and after score.
Reading the results
You get the rewritten article plus the content score. The score uses the same 30-check engine as everywhere else, so the before and after numbers are directly comparable.
Facts extracted from the original are checked against the rewrite. Read that list. It is the part worth your attention, because a rewrite that improves the score while dropping a real claim is not an improvement.
Limits and cost
- One run per page, consuming a usage credit.
- The page must be publicly reachable. Anything behind a login or a bot block cannot be read.
- Pages that render entirely in JavaScript read as thin, because that is what the fetcher receives.
- It does not publish. Review, then publish through your integration.
When it goes wrong
"Could not read the page." Open the URL in a private browser window. If it needs a login or shows a bot check, the refresher cannot see it either.
The rewrite lost something important. Use Light rewrite, or paste the missing section back before publishing. The fact check is a safety net, not a guarantee.
The score barely moved. Usually the page is already structurally fine and the problem is elsewhere: intent mismatch, thin internal linking, or a topic your site has no authority on. The audit's Links category is the next thing to check.